So you think wire conductors in cables are directional? Think again...


Here is a very relevant discussion among physicists about the directionality...the way signal and electrons should flow... based on conductor orientation. Some esoteric, high-end manufacturers say they listen to each conductor to see which way the signal should flow for the best audio quality.

Read this discussion. Will it make you rethink what you’re being told and sold?

https://www.physicsforums.com/threads/is-a-copper-conductor-directional.975195/
edgewound
Just a day or so prior to when the forums section shut down for about 3 days, he stopped posting.

All the best,
Nonoise
I'm just glad I do not possess hearing sensitivity that would allow me to tell which end of a copper wire is connected to the speaker.  Such an acute sense must certainly be a curse.  Without a doubt, such people get little sleep and can not concentrate as the constant din of audible input would be maddening.  

With all joking aside, I'm confident that from the listening position, a half dozen strategically placed throw pillows can influence sound more than any speaker wire, no matter how much it costs or which direction the arrows are pointing.
Interesting…. What speaker “wire” are you currently using, and what speakers? Amp? Thank you 
I use state of the art speaker wire (12 gauge oxygen free copper) purchased at Parts Express and terminated by me personally with high-tech gold plated banana plugs ($11 each).  I usually drive Usher Dancer speakers with all that awesomeness but sometimes substitute them with Tektons.  I once had some AudioQuest speaker wires just to see what all the talk was about, but I came to my senses and sold them a month or so after purchase and bought something useful, a new set of Mizuno forged irons and a couple of dozen ProV1s.  I will admit that it never occurred to me to turn my homemade speaker wires around.  I will try that to see if it sounds better, although it sounds pretty good the direction they're facing now.