A note from Magnepan about the "30.7 for Condos" tour


Wendell Diller of Magnepan asked me to pass this on:


No, Magnepan's tour is not scientific market research

Dear Press and Future Attendee,

Last night, I had the privilege to talk to Robert Deutsch of Stereophile at the "30.7 for Condos" event at Audio Excellence in Toronto. Robert was there to report on the concept of a public focus group (not on the speaker we were showing). As Robert noted, there has been a lot of research on the value of focus groups. Is a public focus group more effective? (good question)

Toronto was only the second stop on this tour, but it already has the same shortcoming as the 30.7 tour in terms of reliable feedback for Magnepan--- low participation. Attendees on all the 30.7 tours were very vocal about their opinions of the 30.7, but when it came to making their opinion public, approximately 1 out of 20 attendees (or less) went online to give Magnepan feedback. This tour is much the same.

There is one obvious question on the minds of attendees--- "Has Magnepan 'sold out"? They were too polite to say it in such stark terms. Most attendees are familiar with Maggies and the problem of integrating a dynamic woofer with a panel speaker. This issue is the focal point of these tours and there was much discussion.

If you are able to attend one of the upcoming events, you can see the response of the group for yourself. But, in terms of an online consensus, the sampling rate will rate will probably be too small for a reliable indicator.

https://www.youtube.com/watch?v=qQ-R8MERlHQ&feature=youtu.be

https://www.canuckaudiomart.com/forum/viewtopic.php?t=55342

- Wendell Diller, Magnepan


josh358
josh, as I mentioned on another site, I wish Wendell hadn't identified this as "for condos".  The designation condo has nothing to do with room size, it is a type of ownership for a residence.  It might have been best for him to come out and say "for smaller listening rooms".

This may be pickish but a condo can be anything from a small studio unit to a large single-family detached dwelling with many sizes in between.

Regardless, I wish him well with the tour.
"They’ve been burned in the past by products that were great and got great reviews, but that dealers didn’t carry and people didn’t buy."

That is totally, the stupid dealers fault!

All the dealers should carry and stock the larger models, or they will not sell.

Magnepan should then replace the particular dealers, if they have lost business IMO!
This is the second time I have seen reference to these speakers and them being demoed at dealers, yet not a peep on the Magnepan website about this.  So where does one find information on the speakers (other than these posts) and when and where the demos are (were?).
As far as dealers stocking expensive speakers, unless it’s a big dealer with huge cash flow it’s tough to stock expensive speakers like the 20.7 and especially the 30.7. The market for them outside of large wealthy metro areas is not big. No one wants to hold inventory that doesn’t turn. 
I sure hope the condo version is better than it’s bigger brother. Went to 1 of their stops and they sounded terrible. I have friends that attended multiple stops and they sounded terrible at those stops.