A note from Magnepan about the "30.7 for Condos" tour


Wendell Diller of Magnepan asked me to pass this on:


No, Magnepan's tour is not scientific market research

Dear Press and Future Attendee,

Last night, I had the privilege to talk to Robert Deutsch of Stereophile at the "30.7 for Condos" event at Audio Excellence in Toronto. Robert was there to report on the concept of a public focus group (not on the speaker we were showing). As Robert noted, there has been a lot of research on the value of focus groups. Is a public focus group more effective? (good question)

Toronto was only the second stop on this tour, but it already has the same shortcoming as the 30.7 tour in terms of reliable feedback for Magnepan--- low participation. Attendees on all the 30.7 tours were very vocal about their opinions of the 30.7, but when it came to making their opinion public, approximately 1 out of 20 attendees (or less) went online to give Magnepan feedback. This tour is much the same.

There is one obvious question on the minds of attendees--- "Has Magnepan 'sold out"? They were too polite to say it in such stark terms. Most attendees are familiar with Maggies and the problem of integrating a dynamic woofer with a panel speaker. This issue is the focal point of these tours and there was much discussion.

If you are able to attend one of the upcoming events, you can see the response of the group for yourself. But, in terms of an online consensus, the sampling rate will rate will probably be too small for a reliable indicator.

https://www.youtube.com/watch?v=qQ-R8MERlHQ&feature=youtu.be

https://www.canuckaudiomart.com/forum/viewtopic.php?t=55342

- Wendell Diller, Magnepan


josh358

Showing 3 responses by don_c55

Magnepan has been around for years, and they can certainly do without focus groups!

The tour for a product in development is totally unneeded.

They can do this in house just fine.

This is a sign of trouble with the upper management of the company IMO.
"They’ve been burned in the past by products that were great and got great reviews, but that dealers didn’t carry and people didn’t buy."

That is totally, the stupid dealers fault!

All the dealers should carry and stock the larger models, or they will not sell.

Magnepan should then replace the particular dealers, if they have lost business IMO!
Magnepan does not have clout with big buck buyers and their top speakers never sell like Wilson or Magico and never will.

I think Magnepan is worried that they will never make money in the extreme high end.

The 20.7 sold a few and the 30.7 hardly sold at all!