$27,500 for whaaaaaaaaaaaaaaaaaaaat???

Awry? From the original post about, well not really about anything but mentioning, paint on some speakers. All the way to talking about the way those same speakers look. Not much departure from the original topic.

"Vanity Brand" comment, I love it. I too agree Wilson makes some aesthetically challenged loudspeakers. I have never, ever, understood their appeal. I have listened to a few over my life and never felt "wow" 

I won't comment on whether or not the price for the paint upgrade is justifiable. As a speaker manufacturer I can comment to how expensive custom and automotive finishes really are. Many of these paints are three stage systems. Price out Ford 2020 Mustang Rapid Red. For one gallon of color, base coat and clear coat plus reducers and catalysts you are looking at around $3K. That doesn't include any primers, sealers, fillers or any other prep materials. How much labor do you think it takes to produce a flawless finish? Cost of running a paint booth? EPA? Paying a highly skilled painter. Special handling? It's a lot of work.

Hey, I'm not trying to defend anyone here, just sharing what I know. We quote custom finished per request. They can be all over the place. Usually a decent quality (not too exotic) veneer is less expensive than glossy paint. Anything textured is usually the least expensive. Also, you loose economy of scale doing one custom finish at a time. 

Before we brought our speaker cabinets building in house I received a quote from a reputable (they make cabinets for several of the big names) cabinet shop for our Apollos. Our Apollos are comprised of two towers and two outboard woofer modules. To go from a standard lightly textured finish to a piano gloss or automotive finish for all the pieces they quoted $12K to $14K over the standard cost. That didn't include the actual cabinets. So, standard cabinets = $X. Cabinets finished in High Gloss Ferrari Yellow = $X + $14K. And that's our cost.

Many speaker companies sub out the finish work and usually the cabinets too. Do you think a high quality paint shop is going to give a speaker company that sell products that cost more than most homes a price break? No, but they will produce a flawless finish and charge for it.

But you get 5 coats so its a GREAT deal dudes!!

I would bet that someone at the factory called someone about a paint job, they said “sure”, who then called someone else who called someone else who called someone else etc and the $1500 paint job middle-manned itself Up to $27k.  I’ve seen it done.