The Absolute Sound "review" of USB cable reads suspiciously like a press releaste

Absolute announcement/press release, idiotic of them to show 'equipment report' and have someone's name attached to a press release.

However, ignoring AS, let's talk Pied Piper Effect.

Who among you believes the construction of a USB cable will make an audible difference?

@nonoise it clearly reads as a press release, TAS has a separate News tab full of press releases and this is filed under Equipment Reports. More likely a simple mistake rather than something more nefarious or lazy.

I've read TAS for years and I get their email newsletter. The newest one just came today. The headline reads " Reviews: KEF, Triangle, Nordost, Muraudio | Joe Lovano". The Nordost refers to the USB cable.

It doesn't look like this is a mistake and it's pretty disturbing. I read both Stereophile and TAS and generally I trust their reviews. They are a tremendous help in buying used equipment that I cannot audition. This "review" blatantly crosses the line between an actual equipment report and a paid advertisement. Shame on TAS.

@jond ,
Agreed. I've seen this type of thing many times before with other releases of new product. Sometimes, when perusing reviews at dailyaudiophile.com, I'll notice a few sites that have the very same mention of the very same product.

Some don't even bother to change a word while others edit it slightly, to give their readers the impression that they were the ones to discover it.

It looks like what TAS did put their spin on a simple press release. What I don't understand is some here getting a good case of the vapors.

All the best,
Nonoise

@elliottbnewcombjr

" Who among you believes the construction of a USB cable will make an audible difference?"

You know, I would like to believe that it couldn't.  But I just recently tried a different USB cable between my server to my DAC and it made an unmistakable difference, and all to the better.  Like buying better DAC can.  I don't like it, either, but there is no denying it, IME.  It seems we need to fiddle with this cable, too, to tune our systems in. Oy.