I feel bad for speaker manufacturers


Think about it. If you were going to start a company that manufactures audio components, which would you pick? Arguably the worst business to get into would be the speaker business. Right? First, it’s painstakingly hard to market a new speaker that can break through in today’s ultra-competitive environment. Second, the development costs are relatively high because you have to invest in expensive cabinetry (at least on the high end) , electronic components, and drivers. And except for bookshelves, you have to absorb or charge so much more to get your product to your customers because of the relatively large size and heavy weight of the product. Third, and again especially if you have any floor standing speakers of any size, which, let’s be honest, any speaker company that wants to make money will have to have, you have to pay to hump these things to shows around the country and likely internationally as well.

Now let’s compare the life of a cable manufacturer. Let me state up front that I am a big believer that cables, interconnects, digital cables, and power cords can make a big difference in the ultimate sound of an overall system. Tires on a car, right? And yes, they also have several variables to deal with: silver, copper, tinned, dielectric, shielding, connectors, cryogenic, etc. But they’re all small, light, and relatively cheap. You can ship your product for next to nothing with almost no risk of damage, and you can travel to audio shows carrying all of your wares pretty much in a medium-sized backpack. Oh, and then there’s this. While speaker manufacturers are lucky if they can retail their products for four to six times their cost of production, cable manufacturers get to retail their wares for ten, twenty, or even fifty times or more of their manufacturing cost. There’s the well-worn tale of speaker manufacturers coming to shows in a rented minivan while cable manufacturers show up in Ferraris. It’s sad but funny because there’s some truth to it. I credit @erik_squires with generating this thread because in his recent thread he made me think about how hard it is to successfully create and market a truly successful speaker today. Anyway, it almost seems unfair, especially since speakers contribute so much to the ultimate sound of our systems while cables, while crucial, contribute RELATIVELY much less. What say you?
soix
I remember an ad here on Audiogon several years ago for a pair Avantegarde Trios - with the copy saying something like: "These are big toys for the big boys". That reminds me of what michaelgreenaudio said above about "listeners today not being the trophy collectors of years' past".

I found myself thinking, "Wtf? Big boys? What a bunch of elitist, testosteroned crap is that?" Especially in a world where most of the population is content with Sonos and Alexa.
Kosst,
I could not agree with you more. This activity is not just confined to Audio.
Unfortunately, it seems to be an almost universal human activity. I think it is called swindling. The art of selling mythology. What are your favorite audio forums?
Titanium does make great bicycles, lousy ribbons. I have an original Merlin. The welds are a work of art.
Kosst

yes helping others and a willingness in turn to be helped, at least for me is everything....

sounds like you know your way around a mill. Myself, the worst is depleted Uranium...ha or Be

Unfortunately, it seems to be an almost universal human activity. I think it is called swindling. The art of selling mythology


@mijostynso 

does that include high priced high end speakers?