The nightmare of the cartridge buyer...


I recently completed a several year quest to acquire a new cartridge. This quest was basically a major PITA and a nightmare!

Why? Well let’s take a look at what will be in store for all cartridge buyers’ in the US...and possibly other countries as well..IF they are seeking a top flite cartridge , like I was.

Firstly, and here’s where a big part of the problem lies: You will typically be unable to audition any cartridge under consideration...certainly not in your own home and more often than not, at your dealers either.

Then we have the fact that these products are closely monitored for who and whom can act as a dealer...which is then severally restricted by territory and distribution. We then add that the pricing is very well controlled...CAN WE SAY PRICE FIXING...which in most states is an illegal practice...but seems to be the rule here.


Let’s begin with my story...and then I am hoping that members will chime in here with their thoughts and probably also their own ’horror stories’....

About three years ago, I decided to acquire a cartridge that would replace my aging but still ok Benz Ruby 2...
I wanted a cartridge that would surpass that Benz in most areas...and one that would be priced at about $3-$5K. A lot of money to be spending on this piece of gear...or so I believed.

At the time, I was considering the following models....Benz LPS MR, Koetsu Urushi and Rosewood Platinum and the Lyra Kleos, Delos, a EMT, the Kiseki Purpleheart, Air Tight ( entry level model at the time..cannot remember what it was called) an Ortofon A90--and a Transfiguration Proteus--lastly one of the ZYX models. After some research, i discovered that the Ortofon’s, the Zyx’s and the Transfigurations wouldn’t work with my set up --due to too low an output by the respective cartridges for my all tube phono stage. So this left the Kiseki, the Koetsu’s, the Lyra’s and the Benz’s...and possibly the Air Tight model.

Circumstances changed and my cartridge buying escapade was put on hold...until a few months back. In the few years since my last foray, I find out that Benz have basically gone out of business ( again!!) and so has Transfiguration. Meanwhile, the Van Den Hul line has come into the US again...this time with a new distributor.
The Zyx line has totally been updated and the Lyra line is now more available than before...at least in theory. The Koetsu are now handled by Music Direct...who have essentially doubled the pricing across the board! Oh, i forgot, the Lyra line has increased by about 25% across the board ( i don’t think inflation can account for this!!)
So where to start auditioning --the answer...nowhere!
Instead I am supposed to rely on various dealers enthusiastic recommendation for these products...except for the fact that one dealer tells me that Koetsu’s are the best thing since mothers milk- and the other tells me that Koetsu’s are horrible with all the faults under the sun...( at least the ones that are in my budget..see above!) Can I hear any of these for myself...either in my system, or at the respective dealers...heck NO! ( and don’t think this type of scenario/ behavior isn’t consistent for other brands as well!--irrespective of whether the dealer(s) carries said brand or not!).

Here I am left with the choice of dropping several thousand dollars on a product that a) has no ability to be heard in my own system..therefore having no clue as to the results that I will get, b) has absolutely no return policy c) can be easily damaged by myself or others in the case of incorrect mounting to the tonearm...and lastly...and this is the one that really annoys me the most: I must shop for these products at a very limited amount of vendors who all are naysaying their competitors and acting extremely unprofessionally in the process. ( Do i really have to talk to the prospective rep for the line in order to determine the compatibility of the cartridge under question with my arm, the reasoning behind the asked price, where the dealer is that should be selling me the piece in question ( so as not to cross territorial lines) and on and on!!)

Then we have this little bonbon...The damn Japanese sourced cartridge(s) is available on several Japanese web sites at a price that is usually 50 -60% of the retail price here in the USA!! And that price in Japan is still at FULL RETAIL! ( Yes, I know it cost a ton of money to ship these things from Japan to here ( since they weigh a ton), LOL).

Where does this leave the US consumer in regards to the acquisition of a top flite cartridge...IMO the answer is between a hard place and a rock..You either pay through the nose and get totally ripped off by the likes of Music Direct and the various small independent reps in the US for these cartridges, or you takes your choice and risk buying from a grey market vendor abroad...but at a fraction of the price! BTW, mysteriously most of the top flite Benz cartridges continue to be very available from a vendor in China who seems to have cornered the market?? What’s up with this??

I can go on and about this journey, as I have just began to scratch the top of the heap in this story, but let’s hear from you guys as to your experiences and thoughts.... Was your top flite  cartridge acquisition an equal nightmare, or was it something else?






128x128daveyf
Love love love my Lyra Delos and my all things Analog dealer Stereo Unlimited in San Diego
painless experience including demo in store on my table which helped clinch my decision to also buy a fantastic HRS base
robert spent a few hours putting my table together, dialing in the Delos and tweaking the loading on my Nova II
enjoy the music !!!
I don’t get it. Where’s the joy in the experience? So much cynicism and negativity around an endeavor that, it seems to me, should be joyous and exciting in it’s sense of discovery. Not unlike listening to the music itself. There are so many good options available; and some don’t cost many thousands of dollars. Elizabeth nailed it, “a pleasant walking fantasy”. I just finished listening to Herbie Hancock’s “Maiden Voyage” courtesy of my freshly re-installed Empire 4000DIII Gold and like the Acutex 420STR it replaced (which replaced a VDH Grasshopper) it reaffirmed for me just how much great music a good vintage mm can make. Chakster is correct in his praise for them. I have three very good mc’s that I like a lot, but I regret being seduced by the mystique of the mc when I was first getting involved in this hobby many years ago. I would have been far better off buying some of the great, now unavailable, mm’s instead.

$10,000+ cartridge? Seems a little obscene and indulgent; but, that’s just me.

Two thoughts: if the difference in retail prices between Tokyo and the US is truly as stated, there's plenty of margin to offer, on a selected basis, a loaner or two to qualified potential buyers, most probably previous clients of the establishment. Secondly, in almost every business that sells directly to consumers, the retail locations are given an additional discount on the loaner and/or display pieces they use to market the items. Somehow I doubt that cartridge manufacturers are so neanderthal that they don't offer some sort of similar program that, combined with the Asia vs North American price differential, couldn't make home auditioning a possibility. Clearly, it sounds like for some brands, it hasn't.
@ethiessen1. All good points. I have to believe that as the price increases with these cartridges, so do the margins. It would therefore seem highly appropriate to me that the manufacturers should incorporate some kind of program to allow home auditioning.
As you can see, so far in this thread, most people seem to believe that isn’t possible, but I think it’s a cop out on the manufacturers behalf, and possibly the dealers also. 
Like i stated, the dealer that ultimately  received my business allowed for a home audition, and was very generous with the terms. 

Cartridges, heck. Where I am, I can't even audition speakers in any meaningful way.