Turntables hit the mainstream


Just saw an ad in an upscale newspaper that Neiman-Marcus is selling the Shinola turntable for about $2500 or so. It makes me wonder whether they have salespeople trained to explain to a prospective buyer that it’s not a self-contained unit and they’ll need a cartridge, phono preamp and hifi system to make it work. But I do think it’s a good start.  Then again, if they carry Shinola, why not Wilson, Goldmund, etc?   There's a lot of profit in those products and stores like NM attract a weathy crowd.  Seems like a natural pairing.  
chayro
The Shinola 'table is an exercise in US manufacturing.  Designed by the Weisfelds of VPI fame.  It is sold as a full analog rig with a cart. and phono stage built in.  A luxury item from a US company that builds bicycles and back packs.  Millenials are the target buyers.  Built in Detroit " in full public view".  Great marketing for what looks to be a decent value in record spinners.