The Shinola 'table is an exercise in US manufacturing. Designed by the Weisfelds of VPI fame. It is sold as a full analog rig with a cart. and phono stage built in. A luxury item from a US company that builds bicycles and back packs. Millenials are the target buyers. Built in Detroit " in full public view". Great marketing for what looks to be a decent value in record spinners.
Turntables hit the mainstream
Just saw an ad in an upscale newspaper that Neiman-Marcus is selling the Shinola turntable for about $2500 or so. It makes me wonder whether they have salespeople trained to explain to a prospective buyer that it’s not a self-contained unit and they’ll need a cartridge, phono preamp and hifi system to make it work. But I do think it’s a good start. Then again, if they carry Shinola, why not Wilson, Goldmund, etc? There's a lot of profit in those products and stores like NM attract a weathy crowd. Seems like a natural pairing.