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YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.

Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

rooze

Showing 1 response by jonwolfpell

jonwolfpell
434 posts
 

To kennymacc’s wish: other than a small % of people under about 35 now who think that owning a turntable & a few “vinyls” as many of that age group call them, or tapes & CD’s, most couldn’t be bothered & probably never will be. 
 

I’m our crazy, sped up world, many people’s attention spans are dwindling & thus the huge popularity of Tik Tok & Instagram. It’s 10 seconds & on the next thing. Streaming is the only way most listen to music & quite honestly,  I listen streaming about 75% of the time now albeit on high end stuff mostly because I’m getting lazy but also really enjoying a lot of great re -mastered recordings that sound much better than the originals. 
 

Forgetting about the quality & intent of the actual recording quality, a lot of the new music coming out today isn’t great & is mostly forgotten within a  year w/ very few good follow up songs after the initial but quickly fleeting fame it conjures. With that in mind, why would many want to buy the album or CD version if it even exists. Of course there are exceptions to this in every musical genre but fewer & fewer. 

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