2. misc-audio
  3. 191250-671

YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.

Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

rooze

Showing 1 response by baylinor

baylinor's avatar
baylinor
1,520 posts
 

This discussion is gathering a lot of interest, most of it from nostalgia. The youth of today, like the youth of any period, is listening to what is played at the time on whatever equipment is available at the time at a cost they can afford. Whatever music comes out nowadays, it is mainly meant for your phone/ computer which can be hooked up to all kinds of real inexpensive electronics to distribute the music at the touch of your finger. Things are evolving so fast that no youth is interested in equipment that came out 5 years ago. It's called progress. Us old folks think that things are moving too fast, but we have seen nothing yet with AI trying to take over. Enjoy your audiophile hobby but don't fool yourself thinking you can change the direction of it. Like us, it's dying. Only the billionaires will keep the Uber end of it alive, buying crazy expensive stuff that nobody really needs. I just checked out the latest most expensive sales on discogs this month, over 8k for old LPs and about as much for 45s, and they will often sound worse than their digital remasters. With streaming, I no longer make these stupid purchases since I'm no billionaire. Same for equipment, with newer electronics you don't need to spend 10x more on anything to get great sound. The audiophile world is only sustained by olf folks living in the past or young billionaires who don't have to care about their money. Ok multi millionaires too. Nowadays a millionaire still has to watch his money.

 

More to discover