Your thoughts and experience with getting the best FM reception/signal?

From vintage to new there are many tuners.  Classic old ones, including Sansui and others and new ones from companies like Magnum Dynalab.....but what about the signal/antenna/cable etc.?

Yup, (or is that yep?)  I can buy the best of tuners from what is available...but what about the signal?  Cable and the like can be a mess and many of us cannot do a vintage Finco FM-5 with a rotor on the roof as the building we are in is not ours...so, that means an indoor antenna and the possibility of an antenna amp.

If you are in the know or have experience/expertise.....let us know the best way(s) to get a quality FM signal.  If possible if you thoughts could include if you are in an urban area with many stations or in a rural area with few stations that are a distance away.

If you want to include signals available on cable, etc. feel free, but my experience with that has not been very good quality.  Thanks