WILSON AUDIO/ cost vs. value

there is a difference between cost of goods margin and profit margin....the latter includes all expenses including that ad....i love wilson threads

hikejohn's cost analysis is quite accurate......i think the heat wilson takes is more about 'performance for the money' rather than profit margin.....a diminished return in this area of course is true with most expensive audio components.......today's advertising campaign focusing on workmanship, performance and low margin seems quite bizarre, given how long they've been around and their wide acceptance as a market leader......ads are generally intended to attract new customers, but these appear to be preaching to the choir.