Why the huge increase in the price of Sonus Farber Amanti G5 speakers.


Just the other day, the G5’s were $36k and now they’re $43k!  I’m thinking it’s too soon for it to be tariffs.  Is Sonus Farber selling so many pairs that they’re just getting greedy?  Whatever the reason, an almost 20% price increase can’t be good for business.

 

curiousjim

the speaker itself isn't even worth half the cost. that's how ridiculous the pricing is. Just charlatan behaviour @curiousjim 

and when they end up being bankrupt, they throw their hands in the air and cry for a big company to buy them out

The 10% tariffs across the board have been in effect since early April.  The reciprocal tariffs haven’t taken effect yet.

The owner of an audio store once told me the price of speakers goes like this:

$5000 is the cost to manufacture.

$10,000 is the cost to the retailer, representing a 100% markup (50% margin)

$20,000 is the retail MSRP.  Again, a 100% markup (50% margin)

By this formula, the $36K speaker cost $9K to build.  The $43K speaker cost $10.75K.  Could the cost to build have gone up by $1700?  Sure.  

@kofibaffour So you are saying that Sf, has no zero experties in building high quality speaker systems ?? Clearly they do and you simply cannot afford them would be the reality. 

Charlatan behavior refers to the act of falsely claiming to have skills, knowledge, or abilities that one does not possess, often for personal gain or to deceive others. It's a type of fraud or deception where an individual pretends to be someone they are not, with the goal of manipulating situations or people to their advantage. 

Research and development. 

I was reading about the design of the Audio Research Reference 330m. The announcements was released about two years ago. When the new owner heard it, he said stop. He hired a team of seven engineers and they spent two years redesigning it and released it recently. Seven engineers for two years... retooling and all that goes with producing a new piece of electronics. Designing the workflow, test points, test routines, manufacturing process. 

The speakers in most of the Sonus Faber Amati are custom made and each speaker design achieves better sonics through research and development. 

I own Amati Traditional and seen Lilium and other Sonus Faber,  they are also the most beautiful made speakers I have ever seen. It takes some craftsmanship to create something this extraordinary.

Why a 20% increase in the price of the Amati. I know nothing for certain but... well, inflation has been going on since the pandemic, throw on tariffs and global uncertainty. I am not surprised.