The relatively simple reason behind a well-constructed power cord making a difference is this: more current delivered (quality conductors) + a cleaner signal (proper shielding) = better sound.
The use of multiple gauges, different wire types (stranded, solid core, etc.), and "exotic" materials, are just different approaches to delivering on the same goal - maximum current transfer with minimum interference/noise (and, of course, a healthy dose of marketing thrown in for good measure).
As far as pricing for cables, or any other component for that matter, the price will reflect whatever the market will bear. That itself is based on many factors, including brand recognition/reputation, and what the current "equivalent" product sells for.To put it another way, the price reflects whatever someone is willing to pay.
The use of multiple gauges, different wire types (stranded, solid core, etc.), and "exotic" materials, are just different approaches to delivering on the same goal - maximum current transfer with minimum interference/noise (and, of course, a healthy dose of marketing thrown in for good measure).
As far as pricing for cables, or any other component for that matter, the price will reflect whatever the market will bear. That itself is based on many factors, including brand recognition/reputation, and what the current "equivalent" product sells for.To put it another way, the price reflects whatever someone is willing to pay.