Unless you have had broad exposure to speakers and know the house sound of a good number of brands and read professional reviews extensively, then while you may be happy with your choice it is likely to be very sub optimal. Even if you’re comparing $50K speakers. Sure they will all sound good to you without anything to compare them to.
The best thing to do is to make a trip to a big city part of the process. I have normally lived 2 - 3 hours from a big city. A long but doable trip in one day. If further, do a weekend trip. Do your research first… the you best guess narrowing down to a few brands. Make appointments to listen. Each company has house sounds, so you need not listen to the exact model. Listen to the music not the speaker. Hopefully one speaker company will emotionally grab you. That’s the one.