For myself, build quality / proven reliability is of the utmost importance. Then after requirement is met ( hopefully), sound quality that brings you closest to live music.
I can’t be bothered by finicky, questionably made products & shipping back expensive & heavy stuff for repairs or modifications. That type of annoyance & frustration would take all of the enjoyment I get out of listen to good music.
For example, I bought a really good turntable/ arm /cartridge over 20 years ago & it still works perfectly & sounds excellent. One new belt & one new cartridge ( mishap w/ a cat). I think in general, smaller American companies have the best chance of providing such consistent quality.