WHAT HAPPENED TO SONUS FABER?


I look at the new speakers.  They look cheaper and they are not as musical.  It’s like they are trying to be what they are not. What the hell happened?
calvinj

Showing 4 responses by twoleftears

The real magic exited the company with Serblin's departure (he made a few more models on his own), but it lingered on for while, ever diminishing.  I auditioned the Veneres and thought them engineered to impress in a 2-minute hearing, but sub-par for the long haul.  Time will tell if the Sonnettos are the start of a come-back.

There's an auteur theory of movie-making; look at how many brands of speakers depend for their excellence on a single designer.

After he left Sonus Faber, Serblin designed and had manufactured at least two models that are not SF.

There are various events that are not all simultaneous, I don't know the exact chronology: FS leaves SF, SF is bought out by larger company, FS passes, and perhaps larger company bought by even larger one.

Anyway, Serblin's last designs obviously owe a lot to his vintage Fabers.  Sadly, there must be very few in circulation.

http://axissaudio.com/components/speakers/franco-serblin/

@ggc Thank you very much for filling in perfect detail the complex backstory that I was briefly alluding to in previous posts.

BTW, does anyone own a Ktêma or an Accordo?

The larger the company the more likely it is that people in management and sales will come up with price points in a new line of speakers that they want the new product to hit.  Then the designers/engineers make that happen.

In a small company, where the designer is also the CEO or has equal footing, things will be very different.

Sonus Faber today is a classic example of the first sort of company.  The sales and PR people put out as much verbiage as possible in order to camouflage those basis facts.