A quick search on "Soap Opera Effect" yielded a solution:
GO TO SETTINGS AND TURN OFF AUTO_MOTION
This is according to a discussion forum on Amazon:
J.Gray says:
Wow, I can't believe it's been two months and you haven't gotten an answer for this yet. By Soap Opera effect, I'm assuming that you mean that it takes on a camcorder-ish/birthday party looking feel. In my house, we call this the PBS effect. Basically, what's happening is the Auto Motion 120Hz option is taking the original source material filmed at 24 fps and is artifically adding in additional frames between the existing frames which kicks the fps closer to 29.97, which is standard video. The positive side effect of this is that it makes motion much less blurry so even the fastest movements are crisp and clear (great for sports). The downside is that it can make even the most epic big budget movies (I died laughing when watching Lord of the Rings like that) look like amateur stageplays on a fake set.
Here's the good news though. You can turn it on and off under Picture settings whenever you like. Turn it on for Sports, games and sitcoms. Turn it off for movies.
This citation is from the link: http://www.amazon.com/Movies-Soap-Opera-Effect/forum/Fx2JJ0NYSR5M5E/Tx2PVBQP6CFT16Z/1?asin=B0014175NE
GO TO SETTINGS AND TURN OFF AUTO_MOTION
This is according to a discussion forum on Amazon:
J.Gray says:
Wow, I can't believe it's been two months and you haven't gotten an answer for this yet. By Soap Opera effect, I'm assuming that you mean that it takes on a camcorder-ish/birthday party looking feel. In my house, we call this the PBS effect. Basically, what's happening is the Auto Motion 120Hz option is taking the original source material filmed at 24 fps and is artifically adding in additional frames between the existing frames which kicks the fps closer to 29.97, which is standard video. The positive side effect of this is that it makes motion much less blurry so even the fastest movements are crisp and clear (great for sports). The downside is that it can make even the most epic big budget movies (I died laughing when watching Lord of the Rings like that) look like amateur stageplays on a fake set.
Here's the good news though. You can turn it on and off under Picture settings whenever you like. Turn it on for Sports, games and sitcoms. Turn it off for movies.
This citation is from the link: http://www.amazon.com/Movies-Soap-Opera-Effect/forum/Fx2JJ0NYSR5M5E/Tx2PVBQP6CFT16Z/1?asin=B0014175NE