As the article mentioned through a quote, anyone who believed 40,000 copies of Michael Jackson's "Thriller" were all done through the "one-step" process needs help. They obviously don't understand the limitations of analogue tape. Put differently, most of us who are vinyl fans knew that digital was being used. Fremer wrote about this again, again, and again. Were you folks that are now complaining not reading? Granted, the marketing terms and the one-step diagram ARE misleading. Absolutely. But the reality was there for all to see.
As the article also points out, MoFi got rescued/revived after BR by Music Direct and though profitable now has only a "handful of full-time employees". Being a small operation without good management leads to this type of publicity debacle.