Veritas Cables a new brand that I found


Always been a big fan of smaller cable makers. I've had great luck in my system with brands like Audio Art, Cabledyne (RIP), Audio Sensibility, and Triode Wire Labs. These and others I'm surely forgetting seem to offer so much bang for the buck compared to the more mainstream brands. Not exactly cheap but usually a great value for what you get. It's noteworthy that most of these are most easily found by cruising Audiogon, US Audio Mart, Audiocircle, etc and if you only ever read Stereophile/TAS you'll probably never be exposed to all these great options. 

As with most people around here I've also had my fair share of Audioquest, Kimber, Shunyata, Cardas, Wireworld, MIT, and the rest of the big names. Some of those were very enjoyable but I have a hard time when I think about how big their marketing budgets are. And when my local dealer will always give me a deal for a very substantial discount, it makes me realize how inflated the regular pricing is. Not to mention I notice that many of these don't really get good until you move fairly high up the line, with their entry and mid priced options often being pretty uninspiring.

A few weeks ago I was browsing the various classifieds as I often do and stumbled across a name that was new to me. Turns out that's because they are new, period. Veritas Cables calls themselves a boutique hifi cable company specializing in small batch creations. That sounds reminiscent of early Black Cat Cable which they actually reference as an inspiration. This immediately caught my attention as I used to work with Chris Sommovigo at one point and loved his approach to building cables. The company had 3 items listed at the time: RCA interconnects, a power cable, and an ethernet cable. I liked what I saw but was actually in the market for an XLR interconnect, so I checked out their website (still under construction) which indicated more cables were coming soon. I figured it was worth an email inquiry to see what the time frame might be. 

I got a quick response stating that they had just completed a batch of XLR cables and while most were spoken for via local word of mouth sales, they did have one extra set they could sell me. The price was well within my target and actually much more affordable than the others I had been looking at (Audio Art Copper Cryo, Morrow Audio MA6,  Silnote Anniversary being the main contenders). So I took a chance on it, although with their in home trial terms it wasn't a huge gamble. They sent over an invoice with paypal and due to Veritas being in California like me the cable arrived very quickly.

When the company told me they don't use any fancy packaging, they weren't kidding. It was more like buying a second hand cable off a forum with no original packaging. But I've never cared about any of that stuff and would rather have that money go towards the actual product. In that sense I was not disappointed. Veritas calls this their Magnus cable and it shares design cues with the rest of their line I had seen listed on USAmart and the Veritas website. Specifically that means the use of a metallic silver braided jacket instead of the usual plastic or fabric sleeving most other cables have. This is the same approach used by Ed Bowman with his Cabledyne brand which I miss dearly. Back in the day my entire system was Cabledyne Reference Silver, then upgraded to their Vanguard line and was happy with that for quite a while. So I am very pleased to reintroduce a similar looking cable. That said the Veritas Magnus is somewhat thicker yet more flexible than the Cabledyne models which makes it easier to deal with.

Veritas doesn't come right out and list exactly what the internal composition is on their designs. When I asked directly they were happy to answer so it's not a complete secret, but I guess more of a marketing choice. Discussing this with them also reminded me of chatting with Ed Bowman, where there is clearly a lot of knowledge but also a desire to simplify things for a dumb end user like me. I tend to agree with their philosophy that says silver doesn't always have to sound bright and copper isn't always warm. Designers can do a lot based on geometry and purity and shielding and a dozen other factors to where a silver cable might actually be warmer and smoother than a copper cable. Or a copper cable might be more focused on speed and treble extension. Honestly I don't care as much about the specifics as I do about the end result, just give me an excellent performing cable no matter what it's made of. 

In any case to my eyes the Veritas Magnus looks every bit as well made as the other options I had been considering. Those range from $630 for the Audio Art, to $1250 for the Morrow, to $1500 for the Silnote, all for 1.5m XLR versions just to give you a general idea. Meanwhile the Magnus was $389 which is almost what I would call entry level territory with the price of cables being what it is these days. 

 So far I've been using the Magnus to connect my Eversolo DMP-A8 to a variety of tube and SS headphone amplifiers in the $2-5k range, then feeding the amazing Raal Requisite CA-1a ribbon headphones via the Raal transformer box. It's a pretty simple system and this is the only interconnect involved, making it easier to spot the contributions versus a system with separate transport, DAC, preamp, and amplifier and of course cables running between each of them.

The sound I heard was shockingly open, clean, detailed, and smooth. Huge staging with impressive depth and even height on the right recordings. Very convincing tone on violins, guitars, and vocals both male and female. The Raal headphones are pretty ruthless and reveal all sorts of upstream shortcomings, but I got the feeling I was bouncing up against the limits of the DMP-A8 D/A conversion rather than the cable/amp/headphones. I'll test this out soon when I switch to my bigger system with a better/more expensive DAC, and I'll report my findings when I have some thoughts on that.

Checking my cable collection for things with a vaguely similar price as the Magnus. I rounded up a Harmonic Tech Truth Link, Analysis Plus Copper Micro, Anticables 3.1, and Moon Audio Black Dragon, all of which sold for somewhere in the sub $500 space (I think) at some point in the last decade. It was no contest, the Veritas Magnus outclassed them all by a significant margin. These are all decent cables with something to offer which is why I keep them around in my stash, but compared to the Veritas they all sounded either dull, thin, slow, compressed, or some combination of those traits. I also note that each of them looks and feels like more of a budget product (which I guess they are) where the Veritas Magnus seems like it belongs in an entirely higher class despite the price not reflecting that.

My next goal is to compare it to some others in my arsenal priced around the $1K range. So far, from memory I would say it feels very competitive even in that class, but I want to be more specific about it so no comments for now. The crazy thing is that Veritas told me they have another XLR option (didn't catch the name or other specifics) positioned higher than the Magnus, for what is likely still a pretty reasonable price considering their approach to the market. All of those were spoken for at the time but did ask to be notified when the next batch is ready so we can discuss that. I had been considering the Infigo Audio Sparkle or maybe even Sparkle Signature XLR down the road but I might detour to the Veritas instead, just for the sake of adventure. But that depends on the pricing and specifics they give me, if and when we have that discussion. I'm also curious about their power cables or maybe a USB down the line. Sometimes when cable companies try to do everything, they bite off more than they can chew, or seem to excel with digital rather than analog or vice versa. So it would be interesting to see if Veritas can do the full line of cables to this same high caliber.

In closing I'll say (and it's probably obvious) that I'm extremely impressed with this product so far. It's the most dramatic result I've had from a cable in quite some time, and I appreciate that it didn't involve spending thousands of dollars. The folks at Veritas really seem to be on the right track in terms of quality and value. Which is not to be confused with being very good at marketing a product, which honestly they don't really seem to be, nor do they seem to even care all that much at the moment. They definitely have some improvement to do when it comes to optimizing their operation, but they told me their focus is on organic growth and quality over quantity. That seems like a noble approach so I can't fault them for it. Their website also could really use more specifics but at least they answer emails quickly and are easy to deal with that way.

I'll be back in the next week or so with additional updates. Maybe some downsides will present themselves. But so far it's been a totally positive experience. Next up is my bigger system with more expensive components and cables, we'll see how the Magnus holds up in that context. 

 

v-fi

@maxima95 Sorry that was me, I get long winded at times. In summary the Magnus XLR cables are really clean and fast, but also have nice tone so not thin at all. I compared them to a few different XLR cables (some a lot more expensive) and the Magnus was as good or better than all of them. Definitely the best value, no question. I also have their Argentum RCA cables but obviously can't compare XLR to RCA so that doesn't help. 

 

On another note I'm copy/pasting a write up I did on a different thread about USB cables. I picked up the Veritas Audax which is their top USB model, and compared it to some other new cables I recently got. Sorry @maxima95 this one is too long as well.

 

As for me I have been rotating through all these USB cables. So far I continue to love the Pink Faun USB although I'm now confused about the name. The original owner calls it the "Ultra" but Pink Faun's website only shows the "Interlink" USB cable. It appears identical but with different text on the label showing that name. Maybe the same product but they changed the name? I don't know. But it is very musically engaging, rich, really open and spacious sounding. For around $1,000 new this is a great cable, for the second hand price I paid it is a steal.

The Audience Frontrow USB is a close second place. Also really enjoyable, a bit more focused and energetic at the expense of not feeling quite as open. It makes the Pink Faun seem a little smooth and relaxed in comparison which is good or bad depending on your system or preferences. I prefer the Pink Faun but with different gear I could see the Audience taking the win. At around $1500 for the 1.5 meter version I have here, this one is also a great cable if not as good of a value as Pink Faun.

The Clarus Crimson was somewhat annoying because it only comes in 1 or 2 meter versions, not 1.5 meters. So I ended up with a 2 meter cable which was longer than necessary and cost around $1,000. It did end up sounding fairly nice in isolation but didn't really do anything better than either the Pink Faun or the Audience. Still a good cable and maybe if you only needed the 1 meter version it would be a good value, but I'd personally go with either of the other two.

The Crystal Cable Diamond is the entry level USB for the brand, selling around $1000 (seems like a theme here). It was the only one of this comparison that I didn't really enjoy in my system. Very lit up, fast, and clean, but missing out in richness and texture that the other cables had. "Thin" is probably the best word I can think of. Too bad, as this is a beautiful cable, possibly the best looking of the bunch. Might work great in another system but for me this was a poor match. 

The above represents my initial comparison. But I had a last minute addition with the Veritas Cables Audax USB. Veritas is a new brand I stumbled upon and have been really impressed with the several cables I've tried so far. Audax is only $400 for a 1.5 meter version and it gives up nothing to the others in looks or build quality. In fact it might be up there with the Crystal Cable and Pink Faun as far as being the nicest built. In sonics the Audax is also very competitive with the best in this bunch, sounding a little like a mix between the insightful Audience and the more musical Pink Faun. It doesn't do quite as well as either of them in their areas of strength, but sort of combines both into a really well rounded and coherent presentation. There's a trade off involved (as with all audio) but I might just like the Veritas best even inspite of the price differences. Factor in the price being less than half the others and it seems almost unfair. 

In summary, the Pink Faun, Audience, and Veritas USB cables are all exceptional sounding and very well build. I could be happy with any of them but the value aspect goes overwhelmingly to the Veritas Audax. I guess I would say the Veritas Audax and Pink Faun Ultra (or whatever it is called) are sort of tied for first place, then Audience Frontrow, then the Clarus Crimson, and the Crystal Cable Diamond in last place. I'll be returning or selling several of these but the Veritas and Pink Faun are keepers. 

@maxima95 Absolutely. Even though they are the lower model of the two options I remain highly impressed by them. I can't imagine anyone being unsatisfied with the performance they bring for the price. And that's coming from someone who has tried a whole bunch of cables at all sorts of prices. 

Just hooked their Argentum X between a Laiv DAC and Hifi Rose RA180.   I did try the Magnus and felt my DIY OCC and Triple C XLRs were as good or slightly better (IMO).  The Triple C has been my reference (WillieWonka Helix design w/ AECO connectors).

Figured I'd try the Veritas silver.  At their price point, pretty sure that I would spend close to the same if I built my own.