I got in touch with Audio Research and this is what they said:
"Different brands of tubes can certainly change the sound so if you need a warmer sound you could try some alternative tubes. I don't have any specific suggestions as to brands or models but as long as you use the equivalent to the 6922/ E88CC tubes you won't hurt anything.
Thanks,"
So I did some research and bought some tubes and yes, the tubes made a big difference.
The best so far is the Western Electric 2c51 (5670) with a 5670 to 6922 adapter. The sound is more warm and musical (to me) with this tube. Another great one is the Mullard 10M 6922 which also sounded great but being new they should improve with some break in. Amperex holland orange globe also sound great. All much better than with the JJ.
I am surprised how good the dac and headphone amp are on the relatively inexpensive amp.