You wrote:
Before and after REW waterfall plots show a marked reduction in early reflections from the floor beginning around 1k or so on up.
Thanks for that. We are a little off-topic as I didn't want to talk about all floor treatments, but yes, this is worth doing. If you are measuring room resonance times the floor treatment won't show up, but it will in waterfall testings. So, yes, Darko is right, the floor is not the end-all, be-all for room treatments but we also can't ignore it.