Entering the luxury market is much about choosing a business model and/or battle for status, they may have indeed priced it too low if status important to purchaser. As for value and performance, that's for the actual purchaser to determine.
They should charge more for it…
The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.
In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced?
Interesting attitudes prevailing in high end audio reviewing these days…
Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?