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They should charge more for it…

The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

Showing 2 responses by onhwy61

onhwy61's avatar
onhwy61
5,351 posts
 

TAS also said a Rega turntable/arm/cartridge combo was a turntable of the year.  It's priced under $20k.

Based on the description provided by TAS, I celebrate the WB TT.  It sounds like a really good design.  And if it's in line with other WB products it will be solidly built and good looking.  It's expensive, but so are a lot of things these days.

I actual prefer the relative simplicity of the Rega, but I'm glad there is a WB.

onhwy61's avatar
onhwy61
5,351 posts
 

The article states that a competitor to WB believes they should charge more for  the product.  He is simply repeating what an industry insider has stated.  What evidence to you present to doubt him?

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