They should charge more for it…


The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

Showing 4 responses by daveyf

In my OP, I am not implying that companies like WB should not devote time and resources ( even if they have to be somewhat publicly funded) to better and better products. 

Instead, I am bemused by the fact that the author of the piece in the Absolute Sound would go so far as to say that a $300K turntable could be in fact..’underpriced’! Implying that the value proposition of this product is in fact higher than what is being asked for it. While value is a subjective term, does he really believe that there is value to be had in a turntable that is priced in the $300-500K category? Remembering that a Ferrari or two ( i don’t really like to use automobiles as an example here, but they are somewhat obvious) can be had for similar money...and how many other far more complex products that one could name?

@onhwy61 The fact that the WB turntable is expensive, is NOT what is being discussed here. Instead, the point that the reviewer for the Absolute Sound mini review stated...that said turntable is in fact "under priced"! Leading to the question, do folks believe what he states??

@dayglow  When a product is priced at such a level that it brings into focus a number of other items that are now available at the same price level, then it absolutely does invite comparison. So, while a turntable is not a super car, if it is priced at the level of a product that is significantly more complex to design, significantly more advanced in its production level/complexity and also widely sought after; then yes, it does invite comparison to said product. YMMV.

 @onhwy61 if the competitor believes that the WB is under priced, maybe they should be buying them all up...and re-selling them at a handsome profit! Somehow, i doubt that will be happening....;0)

 I’m not saying the reviewer made up the statement ( although this would NOT be the first time something like that has happened), but that the statement itself given the context ( and the price asked) is on the face of it, disingenuous. YMMV.