They should charge more for it…


The Absolute Sound magazine just elected the new Wilson Benesch GMT one turntable as their turntable of the year…and awarded it as such.

In the mini review of the table, the author writes, you know something is up when a competitor states..“ they should charge more for it”. Yet, the table under consideration is priced at a measly $302k! Yes folks, more than a quarter of a million dollars! Yet we are being lead to believe that this product is maybe underpriced? 
Interesting attitudes prevailing in high end audio reviewing these days…

Perhaps it is under priced, as maybe it could sell for millions of dollars…to the right audiophile consumers? The Absolute sound reviewer, and lately most audio reviewers, seem to think that any price asked is fine, so long as the piece basically delivers the goods. Are they correct?

daveyf

Showing 2 responses by cleeds

dayglow

Diminishing returns is a marketing/sales pitch created by the audio industry to keep budget conscious Audiophiles content ...

That is simply not true. The law of diminishing returns is a well known economic principle, also known as the law of diminishing marginal returns.

I do agree with @ghdprentice that it's really not part of the equation for those into high end audio. We're already well into that curve because "reward function is not linear at all."

bimmerlover

I think most of these expensive turntables look like Frankenstein monstrosities.

I couldn’t agree more. Many of them are just fugly.

... it is much harder to build something that performs well that is of a simple and elegant design ...

Exactly!

"Make things as simple as possible, but no simpler." (Einstein)