OP:
ASR seems like an interesting place to learn from. Don't audio companies use measurements to test their equipment? For example, frequency response and other important things?
Nothing wrong with that. What is wrong is using 30 year old measurements which are rarely compared to listener experience as the way to gauge the performance of a system. That's not science. Science is investigation and research. This is just quality assurance techniques.
The best way I can describe it is this. Yes, you can measure the firmness and rigidity of a car seat using pressure sensors. It doesn't tell you if you'll want to sit in it for 4 hours unless some one actually goes the extra step of figuring out what matters. That latter step is missing with ASR's entire raison d'etre.