The "how many reviews it got" rule

Andy2- I am sorry, but I don’t understand what you are saying, it makes no sense to me. There are many reviewers that don’t objectively review audio, and many buyers who are biased and in many cases uneducated or inexperienced. Therefore reviews are a small, maybe even unworthy, bit of information. Even this site itself has forums by audio manufacturers. Do you think you will see fair reviews there? Not a chance, just fanboy enthusiasm. It sells their equipment!

There is an old saying that I believe to be true’, “We do not see what is in front of our eyes, we see what is behind them”. I think this applies to audio equipment and reading reviews. Once we take on a belief about a product, it sticks. The product might not be very good, or a good value but that will not matter. The audio mags create a lot of that “belief”, I think mostly to help sell audio equipment. 
Bigkidz and Mikepowellaudio make good points here. I would only use reviews as a very rough guide and don’t take them serious. Go and listen to any equipment that peaks your interest. Decide for yourself, be your OWN audio guru. The belief should not come from a review. IMHO.