Many years ago, I participated in a very comprehensive study by Eastman Kodak. Professional filmmakers (cinematographers, producers,directors, editors, etc) were invited to a 2 day screening for comparing different motion picture film stocks. The control was rigorous. The same scene with the same lighting was shot using the same camera with the same lens. The footage was projected by the same projector on the same screen.
It was extremely easy to tell the difference in sharpness, grain structure, color palette, gamma, etc. There was much discussion of how a film stock can be used creatively for the ’visual style’ or ’look’. Yet, there was a general consensus that within a few minutes of viewing, it didn’t matter. Our brains simply accepted that the content was being told in this manner. The content became more important than the mode of the delivery.
It was extremely easy to tell the difference in sharpness, grain structure, color palette, gamma, etc. There was much discussion of how a film stock can be used creatively for the ’visual style’ or ’look’. Yet, there was a general consensus that within a few minutes of viewing, it didn’t matter. Our brains simply accepted that the content was being told in this manner. The content became more important than the mode of the delivery.