At last! A company, Snake River Audio, that can legitimately produce hifi cables whose performance can be likened to the miracles of snake oil. Hopefully they included some herpetological lubricant with the other nice things in the box, or at least some holy water from the river from which the company takes its name.
In all seriousness, however, I had not heard of this company but will now take a look. Custom cables manufacture in rural Idaho that win awards like Snake River Audio has is pretty impressive.