Having taken marketing in graduate school I have a very different take on marketing. It is to emphasize the positive attributes and get the consumers attention through all the other produces. Many people like me would not consider exaggerating or manufacturing false attributes. But clearly there are others with less altruistic motives. But good companies do not exaggerate or fake attributes.
shy about prices
I assume a lot of you are in the industry and maybe you can answer this: why is it so hard or impossible to get pricing info for speakers?
I received a lot of suggestions for my speaker list to include more brands and I tried. I lookup up the company homepage, I searched for pricelists, however out of date, I emailed the company - nothing. Why are companies "hiding" the prices of their products they intend to sell?
This is not a generalization, I don’t mean to conflate companies with user-friendly and informative web sites (~30%) with the mystery ones (~20%). And the rest (~50%) are OK/could be better.