Yeah, those furutech outlets are pricey! If you're going top of the line everywhere else, they're probably worth it. Otherwise, there are less expensive options that provide reasonable performance. I use Hubbell commercial outlets with non ferrous grounding straps. They were $10/outlet.
So, regarding wiring.. 10 gauge can support 40 amps. If you have a 20 amp in the wall, it's probably 12awg if you didn't specify using a fatter wire. 12awg is rated to 20amp.
But for power cables for high current items, like power boxes and amps, going as fat as reasonably possible often improves the performance of the amps. But, again, that's often just for high wattage amps. 10 gauge is as fat as is reasonable, usually.
But then there are things like cable architecture and materials to take into account. It never ends!