+1 @carlsbad2
I have a friend who used to own 3 UPS retail stores in the area. After he sold the stores he let me in on the secret. Every shipment they took in was marked up 2.5 times over the price you would pay if you went to straight to the customer counter at the UPS facility. Most people never questioned it. They just forked over the money. He made a bundle every year at Christmas time. And UPS had no control over what they charged. He just paid UPS a yearly flat fee to use the name/logo and to have a truck come by at the end of each day.