Yeah the correct answer is box it well. The original box was only designed to be shipped on a pallette with the other 50 boxes stacked next to it. Also shippers use less care these days. Just a sign of the times we live in. They wear headphones and are just not plugged into the job they're doing.
Don't: double box it with peanuts. Peanuts migrate.
Do: take a roll of HD bubble wrap and wrap it several times around the original box in 2 directions. Then find a 'heavy' box (strong cardboard) that it will fit in. Use foam/bubble wrap pieces to fill any gaps. There will be at least a 4-6" gap from the original box from the outer box. Then write fragile all over it with a thick red marker.
You will not need insurance with this type of packing. But never a bad Idea.