So many variables, it's impossible to say. Assuming brand new stock on a product that is brand new in the market from a very established manufacturer (all of which apply to the Revel M20's), I'd think 15% is a very nice discount. Let times get a little tough (as they certainly have been lately) and go looking for a brand new product that has been on the market for a while, and I'd think the discounts might be higher if you're willing to negotiate. I have to imagine that hi-end manufacturers have factories to keep running and have to have mechanisms between them and their dealers that allow them to make things more "attractive" to their ultimate customers. Supply and demand is unavoidable. -Kirk