@n80 yes, tube rolling = trying different types of tubes. Sorry for using lingo without explaining it.
I have done some TR, particularly with a Woo WA6SE headphone amp. The stock power tube was not the best. Splurged on a WE422 based on recommendation in Headfi, and that sounded quite a bit better. I tried some other, more reasonable priced ones as well, and not much difference, IMHO. Those are now my back-ups. Haven't bothered checking the WE422 vs. back-up in about 5 years. The amp did not get too much use, but that has changed more recently.
Also tried about 4 sets of signal tubes. Differences were more subtle, but they were there. I have not yet done any TR on my PrimaLuna EVO300pre. Maybe when I have nothing else to do ...
I don't have those special golden ears either, but I do hear differences in tubes.