I don't know who would've had the means to do an A/B comparison at this point. The Apollo is so new it's not even out of most dealer's back rooms yet! You would be deciding on mere guess.
(I recall hearing a Sony ES higher end unit. I wouldn't dream of pursuing that over the Apollo.)
However, that's precisely what I did; I read reviews from Europe and spoke with Rega dealer in Milwaukee at Audio Emporium. (I sent him a message to join a thread below, but he hasn't yet).
I'm also guessing not many Rega dealers are going to carry Sony equipment; they seem to like to hang with Brit stuff.
Did you go to audioreview.com to see what's being said about the Sony and what equipment the people reviewing it have?
By the way, personal thought, you wouldn't be "settling for" an Apollo. You swim in the wonder of its amazing performance!
Many times people delude themselves with believe that a less expensive cdp will outperform a much higher costing unit. Mostly hype and wishful thinking. In the case of the Apollo it is true, and not even subtly true but impossible to ignore true.
Let me be the first to recommend the Rega Apollo as component of the year. I'm NOT joking. It would take an incredibly awesome component/speaker (almost one with a new technology, as the Apollo uses a new technology) to best its wow factor.
A friend on the West coast, in Washington, just picked one up last night. He emailed me all euphoric about it. His first line was..."HOLY CRAP, BATMAN!" In other words, it was a slightly shocking (in a good way) experience for him.
I don't believe there will be a single person in the audiophile community who will not be impressed with the Apollo. Whether they like it better than their $4k to $6k units will be debatable, but I don't believe there will be any debate about the Apollo's outperforming 99% of units under the $3k mark. Nah, let's get confident and say 100%.
Keep watching the reviews; I told my friend to post his initial review on the Assylum.
Don't get chintzy on this; the Apollo is worth every single penny you lay out for it. No, I correct myself. It's worth, in audiophile terms, much more than they're asking, which is just part of why it's so freakin' good!
:)
Get thyself to a Rega dealer if at all possible to hear it.
So, the short answer is, NO. Don't do the Sony. The Apollo, due to its new technology with the laser, will blow anything else in the range out of the water. I am so confident of this that I predict many reviews shortly will confirm my assessment. Beginning with Mike on the West coast. Mike, are you there? He's probably listening to his Apollo, unwilling to socialize. Can't blame him. In fact, I'm leaving to go listen! ;)
Tough thing about this hobby, you have to trust other's perceptions. Trouble is, do they perceive music well? That's where the judgment and guessing comes in when you can't go to hear a component. DO NOT make mistake of bypassing the Apollo simply because more is written/known in the public about the Sony. If you're absolutely unsure,wait a bit longer to see more reviews. Then you could be satisfied.