I would switch the question around: Why do equipment manufacturers provide a power cord at all? Leave it up to the customer to decide what kind of cord he/she wants. Many TTs are sold without cartridge, and are unusable without one. Or for tube equipment one has frequently options about tube sets.
I guess the above premise also provides the implicit answer: Like Nelson said, above basic requirement, it does not matter for sound in the vast majority of situations.
I find it also interesting that the standardized power cords are upgrade worthy. However, I have yet to hear about cords connecting separate power supply chassis to electronics units to have upgraded cables. Just some idle musings ...