PS audio new 25K dac and the psychological effect of owning a company's best.


I was purchasing some hi-res files from NativeDSD today and found mention of PS Audio’s Obsidian Ted Smith Signature Dac ($25K) in their compatibility excel table scheduled to be released in 2021. I am the owner of their Direct stream DAC and DSD memory player and I immediately thought that I would never spend 25K on a DAC. I also thought that now I can have their best so why to stay with the brand. This might be my personal bias but I was wondering if this has an effect on anyone else. Is owning the top-of-line of any brand important to you and would you leave a brand if you were priced out of the market?
rufusluna

Showing 2 responses by jim2

Well, based on what Paul shared below very recently, the pricing of this unit is quite straightforward and just a routine multiple of production costs...

https://www.psaudio.com/pauls-posts/pricing-models/

I’m "not buying it".
I’m all for the free market and "whatever the market will bear" for pricing. People can charge and pay what they want. I suspect part of the disappointment expressed here is because we know that kind of pricing is hyper-inflated and is driven by marketing to vanity among those who find fulfillment in sharing with others how expensive each piece in the "collection" costs them (not what it’s worth). Et tu, PS Audio?

When I see pricing on stuff like that it makes me more inclined to dismiss the company’s offerings entirely. It undermines Trust in whether I’m really getting something of value or that I bit on what was marketed elsewhere in the line.

In contrast, and not to compare product performance, it’s interesting that the guys at Schiit almost feel compelled to share pricing of some of the parts in their $2500 Yggdrasil dac. $25k dacs are exactly the stuff they scorn; or, maybe they just haven’t found enough expensive parts to cram into their dac? I kinda doubt it.