PSA is trying to break into the next higher tier of audio. The new speakers will start at $25k as well (there's a teaser in the current Stereophile). Paul has already stated new monoblocks (BHK 600 series) are coming soon. I’m sure a new high pre will be close. I’m sure PSA will keep their more affordable and mid line series. Personally, it’s one thing to buy speakers or amp/pre for $25,000+ (could last a lifetime). A Dac which will could be "outdated" in 10 years time (or less) does not make much sense. No matter how updatable it is. It’s all relative. If you buy $200,000 cars, you are not going to put "costco special buy" tires on one.
PS audio new 25K dac and the psychological effect of owning a company's best.
I was purchasing some hi-res files from NativeDSD today and found mention of PS Audio’s Obsidian Ted Smith Signature Dac ($25K) in their compatibility excel table scheduled to be released in 2021. I am the owner of their Direct stream DAC and DSD memory player and I immediately thought that I would never spend 25K on a DAC. I also thought that now I can have their best so why to stay with the brand. This might be my personal bias but I was wondering if this has an effect on anyone else. Is owning the top-of-line of any brand important to you and would you leave a brand if you were priced out of the market?