High end phono is no different than anything else in audio--any given model will be liked by some and disliked by others. I have not gone on any sort of careful exploration of the subject, nor have I made that many direct comparisons in my own system or systems that I know well enough to judge the sound. I tend to like tube phono stages and of current brands; I like those made by Audio Note (uk) and Lector (italian). Of the other brands that I am less familiar with, I liked what I hard from Zanden and Doshi. The big disappointment to me was the Boulder which sounded too dry and analytical for my taste.
How I arrived at the one in my own system is an embarrassment. I bought it without hearing it from a friend who was the US distributor for the brand. He had to sell the one he used for audio shows because the power supply unit sustained some cosmetic damage so he sold it to me for a small fraction of the retail price. The offer was too tempting to pass up. I got lucky--I like how it sounds.