I totally agree, that's why so many businesses are struggling. The internet gives us more options and smart business owners are putting themselves in customers' shoes.
A good example is Tennis Warehouse in CA. They are willing to to give me a higher level of customer service than my local sporting goods store and started doing it 15 years ago. You could demo 4 racquets for around 10 days with a 2 day return label shipped in the box- just drop the box off at a UPS pickup point. I think it cost me around $20 but it's been s few years- very smart guys.
So many more businesses like this now. The business world is rapidly changing for the better in my opinion.
Gary
A good example is Tennis Warehouse in CA. They are willing to to give me a higher level of customer service than my local sporting goods store and started doing it 15 years ago. You could demo 4 racquets for around 10 days with a 2 day return label shipped in the box- just drop the box off at a UPS pickup point. I think it cost me around $20 but it's been s few years- very smart guys.
So many more businesses like this now. The business world is rapidly changing for the better in my opinion.
Gary