When you look at the pittance you need to spend to get a reasonably competent BR player from Sony or similar, perhaps it's explicable that they weren't getting sufficient market share. But it's still a sad day. They were diversifying, etc. Until today, I would have cited them as a success story.
Oppo Ceasing production
Just visited Oppo's web site. They are ceasing production of all their products and will only do warranty work and firmware support for their products. They no longer have the resources to manufacture new products. Didn't see this one coming.