I think what he's doing is pretty smart. After over 35 years in the hobby in one form or another, I learn something new from him each time I watch. Of course a dealer is going to strongly rep his brands, but being very exclusive in the brands you rep is a statement in itself. I'm mostly bored with many of the other YT audio channels, but Mikey, whether you agree with him or not on any particular topic is authentic and entertaining. I haven't done business with him yet, but will even if just to support what he's trying to accomplish.