I guess the place where the rollout occurred says a lot.
But in my opinion, gold plated cable is really nothing more than a marketing gimmick. I have a few friends who went with Odin and Odin 2, opened their wallet wide and now regret it. Not that the Odin line is bad, as the SQ is top level, BUT here's the thing...there are cables available that can compete with it for a fraction of the price! These guys realized this and would not buy into the hype and 'upgadeitis' again.
Not to say that Nordost won't sell a bunch of this gold Odin into their target market, they will...due to what tom2015 pointed out. However, to the more sophisticated and experienced hobbyist...I'm not so sure.
But in my opinion, gold plated cable is really nothing more than a marketing gimmick. I have a few friends who went with Odin and Odin 2, opened their wallet wide and now regret it. Not that the Odin line is bad, as the SQ is top level, BUT here's the thing...there are cables available that can compete with it for a fraction of the price! These guys realized this and would not buy into the hype and 'upgadeitis' again.
Not to say that Nordost won't sell a bunch of this gold Odin into their target market, they will...due to what tom2015 pointed out. However, to the more sophisticated and experienced hobbyist...I'm not so sure.