Conmoto,
It refers to selling a product at little or no profit, or even at a loss to attract customers to a new product or company.....often times to get a good public response and "buzz" for the company. Not really a derogatory term, unless intended that way.
The Gaia feet alone are $50 each retail, or $300 for all six, the WBT binding posts are $45 each or $180 for four.....that's just about $500 just for the feet and binding posts per pair. It appears the caps, resistors, air core inductors, and wiring are also rather high grade....though I can't recall exactly what they are off of memory. Not sure about the driver costs. Overall he seems to be selling a very high quality product for an extremely fair price, Having no middle man (dealer network) also helps greatly.
Yes, also the drivers (no incidental expense in a loudspeaker), wood baffle, hardware, finish, labor, packaging, cost of doing business and a little thing called profit margin which keeps the doors open.
This might have been borderline doable in 2019 (although I doubt it) but in 2023, no way.
As a side note regarding my bonafides, I was in wood products manufacturing for 40 years. Which isn’t to say I’m am right, this is just my opinion based on some rough calculations. And, unless I missed it somewhere, there are no images of the rear of the speaker so hard to factor in the base, rear support, how many footers per speaker etc. so I can’t really accurately calculate all costs.
