jeez what a collection of sourpusses up in here. sure, it's gimmicky, but I don't mind a spoonful of whimsy when it comes to product design, and it is the 50th anniversary of DSOTM after all. I'm guessing it's not a bad sounding turntable, based on Project's track vinyl record. Like the Yellow Submarine product as well as their other artist series models, it attracts the attention of those outside of our little bubble, which I believe is a good thing.
Lighten up, Francis(es)