More potential bad news for some big names...

Hey all. New to Agon. This is only my experience of course. Having kids in there late 20’s now, I’ve witnessed over the years that they value experiences together over sitting at homes and toeing in to the sweet spot as I have all weekend :) This to mean they love to go see live music together. Big concerts and small - artists they like - festivals with lots of line ups. That costs major these days. Willing to spend big for tickets and food and hanging together. I cannot count the times I filled the car with 13 year olds needing a ride to go to a show. My son is 28 now, in business school ($$$), and still his absolute favorite thing to do is blow off steam at a show with his peer group. What does he listen to at his place? Bluetooth to active mass market speakers and it sounds not half bad. If I asked him point blank you want a 5000 system for graduation he would be nice about it and say, “No offense Pops, how about 2 tickets to Coachella and a hotel room.” Makes sense to me. I have also seen this with young folks who have worked for/with me over years of late. To be honest, I am glad they are connected through music this way if they had to make a choice. For me it was the opposite. When I got my first kit (Nikko receiver, mass Technics table, and Polks) after saving forever as a teen, I listened to the Who with my stoned pals. Bliss. Wish I had seen the Talking Heads in 77 live though. 

@nitrobob 

Same here. Off topic (kind of) on the hot rod side, I worked for Motor Trend for years back in the day (we owned Hot Rod as well), and saw first hand the pride of a kid who scoured the US to find that rig. Then they would bring them over for a rebuild/photo shoot for the mag after coming by earlier or sending in photos, and the editors and HR shop freaking out that some kid found a rusted out El Camino in a backyard. Those kids became life long devotees to our brands because it was all about community. Collectors market took over and that was the end of that.

Then we were taken over by KKR and renamed Primedia, which interestingly owned Stereophile at the time. What happened? Paper stock went to below newspaper quality, photos washed out, no more glossy covers, shtty web sites (to this day - not a good look), and just bombed. The anticipation magic was gone (IMHO).

Having worked in digital content since 1992, we cannot blame digital entirely. Niche advertisers bailed due to ridicules ad rates, and the big guns bought all the space. Google threw YT out there that years later would pay anyone who drove views and affiliate links - no vetting. Purely a numbers game. Kids today know a shill when they see it.

I learn more in this forum in a few days than I ever will at a dealer (bless them) or YT vid.  A you know, forum post tech has been around for more than 30 years - Reddit built their entire platform on it.)

Point is (for me), it is more about the community than the gear that drives sales at the end of the day, so there is hope if these holding companies at least had some enthusiasts - they don't. KKR did not have one dude who owned a Hot Rod that I was aware of - not one. Don't forget that holding companies are not entirely at fault - someone got rich cashing out their brand, were going bankrupt anyway due to not paying attention, and became takeover targets vs. disappearing entirely. This is what happened to us.

All of this is my from purely my POV. I was that dude that chased 1st gen ESL's, 8B's, Eico's, Merrill's and other hazardous materials - so NO expertise on exotic gear these days. Now just a humble system I am able to live and tinker with, and rap with fellow audio enthusiasts about gear and basketball.  In-market? Soon :) 

@nitrobob 

Hey. That’s you in there ya? Awesome. Love the lift and dial going vertical flat in a second and a half. Now if we just had those led red leds on the lower dash with double gauges on audio gear - well I am in. Bravo - thanks for sharing. Very cool.