A while back I introduced the topic: "Nostalgia. Or Authenticity. Can we have both?"
It set a new record for the least popular post in A’Gon history. The only comment was spam generated.
At any rate, the premise was that our quest for "the real thing" and not a substitute for the "real thing" can also connect us to things we feel warm and fuzzy about. Those intellectually and emotional attached to something authentic can get quite upset about being dupped when a statement of authenticity is attached to a company’s marketing materials. The element of monetary exchange just adds to the "sting factor" for whose who didn’t get what they paid for.
Intellectually dishonest accounts are becoming part of the standard daily regimen. Calling out those who intentionally mislead should be a "no brainer" in a polite society. It looks like we got one right. 999 to go.